Hinge is about to become The Bachelor

Hinge's newest feature takes a pool stick from The Bachelor. In a new tab called Standouts, daters can preview potential matches' responses to the dating app's prompts and commit anyone they're interested in a "rose." Users only receive one at large rose per week, which refreshes connected Sundays, so they'll have to bargain more to give them out.

One rose wine costs $3.99, six cost $19.99, and 12 go for $29.99. Tim MacGougan, the company's chief product officer, says the higher cost point is meant to encourage scarcity and deep intention behind receiving a rose. If someone is potentially gainful $4 to send a rose, you might weigh their like more intemperately when deciding whether to like them back. (Any likes sent with roses are mechanically sent to the top of citizenry's matches pile, meaning the transmitter will definitely be seen when citizenry check their likes.)

"Because it's so fortunate-curated for the substance abuser, and because roses are so potent at helping to reach people that you're concerned in and go on a date with them, these become tools that are worthy purchasing if you want to find a relationship," MacGougan says. "So that lives adequate our mission of portion our users find relationships through with both what we fling for free and what we offer to buy."

Roses can be sent from the new Standouts tab OR from the usual Discover tab key. The Standouts tab is refreshed daily with 10 new people, and only roses can be sent in this tab — not the usual likes. Roses stern also be dispatched in the usual Discover tab.

The idea behind marking a certain like as more special than other isn't entirely raw. Kindling pioneered the idea with its Superintendent Like feature, which accomplishes basically the cookie-cutter task, except with a less romantic circumstance. It was only a matter of time until Hinge debuted this type of feature, given that both apps are owned by Pit Chemical group, and Match has been saying information technology'd advisable monetize Hinge for multiple quarters. Touchwood is Match's cash cow, then the company has a unconditional interest in diversifying and ensuring the rest of its dating app portfolio is as effective at making money.